The former president cruised to a dominant win in the Iowa caucuses last week while DeSantis and Haley finished a distant second and third respectively. DeSantis ended his presidential campaign on Sunday and endorsed Trump.īut with signs of a more competitive race in New Hampshire, Trump and his allies turned their attention to Haley and have spent more than $6 million attacking her on the Granite State airwaves. Ron DeSantis, hitting him in Iowa, New Hampshire and on national cable during the summer and fall of last year. Trump and his political network spent more than $10 million on TV ads looking to blunt the high-profile challenge posed by Florida Gov. Haley and groups supporting her White House bid have invested heavily in the Granite State, spending roughly twice as much on advertising there as Trump’s political network since the start of the 2024 race. But Haley’s advantage narrowed in the new year as Trump and his allies ramped up ad spending there to counter signs of momentum for the former South Carolina governor.Ĭombined, Republican campaigns and outside groups have spent more than $77 million on advertising in New Hampshire through Monday, significantly more than the roughly $50 million that campaigns and outside groups spent on advertising in the Granite State during the 2020 battle for the Democratic presidential nomination, according to data from the ad tracking firm AdImpact. Donald Trump, Nikki Haley and their allies have traded sharp attacks on New Hampshire airwaves ahead of the second nominating contest in the Republican presidential primary.
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