![]() ![]() Sale from a fashion brand where the model is showing off the product by turning around. By showing different items in one image, you don’t have to move your message to the button to make room for the different images you want to show. If he’s looking for a screensaver, he should go somewhere else.Ī retailer can enrich his messages by displaying a wardrobe with different pieces of clothing. He still needs to click through to the landing page, not staring at your boat. You could make the ship the center piece of your image, let a bird fly by, but please don’t distract the attention of your reader. You’re selling cruises and you want to seduce your contact with a graphic animation. You will get one hell of a guerilla campaign, but if it stays with laughter and no one takes action, you maybe need to be more subte the next time. Imaging that you’ve included a funny element in your animation, everyone loves it and sends it to their friends. Laughing musclesīecause that’s the biggest reason to not implement them. People often experiment with big letters, flashy colors, so why not with a moving image? You still have to pay attention that the animation supports the call to action, and isn’t distracting the reader in a way that it harms your conversion. So when can you use animated images? A first application is the animation of the call to action. And the attention of the reader is our ultimate goal, right? Supporting But it also attracts the attention of the reader that is in a hurry. You can shift the delays up or down to start the animation at any time but they must be spaced equally apart based on the total animation runtime.Are you using animated images in your emails?Īn email that moves? You can accomplish that by implementing a good old-fashioned animated gif in your email messages.Īnimated gifs are often used on websites and in banner advertising. We change our animation delays for our images to the following. Negative animation delays as stated in the referenced article “start the animation immediately, as if that amount of time has already gone by.” This works for us because any scrolling of the email will pause all animations since they are already running so the animations don’t lose sync. Thankfully, there’s another option, and that is to use negative animation delays. One solution is to not use animation delay, but that would be a huge setback. This can potentially cause timing issues if the user scrolls the email after the first animation has started but the animations for other images have yet to start. However, it does not pause the animation delay timer. In iOS9 the email client pauses animations when the user scrolls the email. Specifically, we’ll shift their z-index positions up and down depending on which part of the animation the image is in.carousel a Using Negative Animation Delay to Address iOS Scroll Quirk ![]() We’ll now use the following CSS to cycle through the images in the carousel. This will display the last image on top instead of the first. Then we’re going position the images so they overlap each other using absolute positioning. The basics of this carousel are pretty straightforward we start with a div containing a set of images with links. View completed demo (Use Chrome or Safari to see the animation) The carousel we’ll be building will contain three images, although you should be able to customize it for as many images as you like. If you’re new to CSS animations, check out this helpful primer by Alex Ilhan. Subsequent articles will add effects such as pan and zooming and sliding. Other clients will display the fallback content. Since CSS animations mostly only work in Webkit based clients, the carousel will be active in iOS Mail (iPhone, iPad), Apple Mail and Outlook for iOS and Mac. This article will cover how to build a basic carousel that will fade from one image to the next. This is the first part of a multi-part tutorial series on how to create an animated image carousel that works in email clients that support CSS animation. ![]()
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